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    Privacy Policy

    My BFF Masks Privacy Policy

    This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://nerd-masks.com/ (the “Site”).

    PERSONAL INFORMATION WE COLLECT

    When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

    We collect Device Information using the following technologies:

        - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

        - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

        - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

    If you have signed up for Shop Pay, Click here for their privacy statement. (Also, Apple Pay and Google Pay have their own privacy statements.)

    Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information entered by you, including your name, billing address, shipping address, email address, and phone number.  We refer to this information as “Order Information.”

    The only information we have access to regarding your credit card information is the last four digits for credit card information that you have entered in yourself. This information is stored only to allow us to process refunds.

    All of your information is secure because our site has SSL certification and encryption.

    When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

    HOW DO WE USE YOUR PERSONAL INFORMATION?

    We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

    Communicate with you:

    Screen our orders for potential risk or fraud; and

    When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    Shopify uses your device Information that they collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

    SHARING YOUR PERSONAL INFORMATION

    We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

    Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    BEHAVIOURAL ADVERTISING

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt out of targeted advertising by:

    INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.

      COMMON LINKS INCLUDE:

        FACEBOOK - https://www.facebook.com/settings/?tab=ads

        GOOGLE - https://www.google.com/settings/ads/anonymous

        BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

    DO NOT TRACK

    Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

    DATA RETENTION

    When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

    CHANGES

    We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

    CONTACT US

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@nerd-masks.com or by mail using the details provided below:

    11627 Clark Street, Unit 101, Arcadia, CA, 91006, United States